Type Usage

What fonts should we use? 🤔

We use our custom font, allume Ora, designed by Fourm, for headings and body copy :)

Awesome! Any other styling rules for fonts?

Good question... we write our headings IN ALL CAPS and body copy in regular sentence case. 👍

Color Palette

Easy enough! Alright... what are allume's brand colors?

We're glad you asked!

For buttons or any other types of CTAs, we use #706C66

We use #333333 for any dark elements

And our favorite of all, we use #F5F5F5 for light elements that could use a bit of contrast