We're determined to create great products, in a great way, that you can feel great about. We strive to inspire a shared love for earth's divinity through crafting thoughtful products using nature's finest resources. We're big on details, not trends.
The ugly truth: Our wardrobes are killing the planet.
It's time to face the facts. Climate change is threatening humanity’s survival and the fast fashion industry is one of the largest contributors to this crisis.
Fortunately, it's not too late. But it means businesses around the world must re-evaluate their priorities and we, as consumers, must hold them accountable. Good news though—our environmental impact has been a top priority since our inception.
The fast fashion industry releases 2.1 billion tons of carbon dioxide into the atmosphere annually. The cost of being in style has far exceeded the price tag on that sweater you’ve had your eye on. It has been estimated that there are 20 new garments manufactured per person each year. Not only has clothing production almost doubled in the last 20 years, but people are only keeping those items for half as long now—creating amplitudes of waste and causing manufacturing emissions to skyrocket.
This raised the question… what if we used natural materials to create products that could last a lifetime? Honoring nature's divinty, we're finding uses for high quality natural resources that exist all around the world.
Sustainability is our thing.
Our fully traceable wool comes from the first and only Control Union certified organic cashmere farm and is certified by all major accredited certification bodies including:
GCS by AbTF – The Good Cashmere Standard, an initiative of the Aid by Trade Foundation.
GCS’ objective is to promote animal welfare in cashmere production as well as social criteria for small- and large-scale herders, to protect the environment, and to promote biodiversity in Inner Mongolia.
GOTS – The Global Organic Textile Standard
To build a truly sustainable textile industry, GOTS evaluates the processing and manufacturing of textiles on the basis of both environmental and social criteria.
GRS – The Global Recycle Standard
Originally developed by Control Union Certifications in 2008, ownership of The Global Recycle Standard passed to the Textile Exchange on 1 January 2011. GRS is an international, voluntary, full-product standard that sets requirements for third-party certification of recycled content, chain of custody, social and environmental practices, and chemical restrictions.
ICCAW – The International Cooperation Committee of Animal Welfare
ICCAW is an animal-welfare-focused organization that operates in cooperation with the International Organization for Standardization (ISO), which develops and publishes international standards
RWS – The Responsible Wool Standard
RWS’ objectives are to
- Provide the wool industry with a tool for recognizing the best practices of farmers,
Ensure that wool comes from farms that have a progressive approach to
managing their land,
- Practice holistic respect for animal welfare, and
Ensure a strong chain of custody for certified materials as they move through the
SFA – The Sustainable Farming Association
The Sustainable Farming Association advances environmental stewardship, economic resilience, and strong, diverse communities through farmer-to-farmer networking, education, demonstration, and research. It helps protect and enhance our food- producing resources – water, land, air, and people – by advancing regenerative agriculture principles.
The Woolmark Company
The Woolmark Company promotes the manufacture and sale of woolen products because wool
- Uses 18% less energy than polyester and nearly 70% less water than cotton to produce 100 sweaters,
- Is 100% biodegradable and doesn’t contribute to microplastic pollution,
- Is natural, renewable, and biodegradable, and
- Is the most reused and recyclable fiber of the major apparel fibers on the planet.
US Department of Agriculture’s Organic Certification Program
USDA’s Organic Certification Program has programs, services, and educational materials that assist organic farms and businesses that are (i) already certified as organic, (ii) are considering transitioning all or part of their operations, or (iii) are working with organic producers.