Our Story

Greetings, I'm Matt, the founder of allume.

Allow me to take you on a journey back to our roots. It all began with a singular fiber: cashmere. The extraordinary properties of this natural wonder ignited a fervent passion within me to explore the potential of nature's gifts.

As I ventured further into the world of textiles, my admiration for natural materials only intensified. However, despite my search, I found myself repeatedly disappointed. The disheartening reality was that…

Many brands have neglected the importance of the thoughtful development of their materials.

It was at that moment I recognized a considerable gap in the market—clothing crafted with the finest, naturally-sourced materials suitable for daily wear, all while respecting the environment they came from. Thus, allume was born.

We approach design with a philosophy similar to that of a Michelin-starred chef—committed to seeking the highest quality ingredients and highlighting their natural essence without compromising their innate beauty. We believe that by infusing this mantra into the apparel industry, we can create pieces that become an intimate part of who we are, a constant presence that accompanies us throughout our everyday lives.

We were founded on the desire to share the feeling of internal harmony that comes from wearing guilt-free natural luxury—a feeling I first experienced when I put on my first cashmere hoodie. It's what drives us to create a positive impact on the world, one garment at a time.

Welcome to allume, where our passion for the planet and design come together to make a difference. We believe in going beyond simply avoiding harm—we're on a mission to actively contribute to a cleaner, greener world.